Better Drinking Ventures
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Make your brand
an experience.

Drinks brand activations, product launches and industry events that give people a reason to connect. From the first idea to the last guest.

The team at the Elixir d’Anvers Espresso launch

Create something people want to be part of.

Great experiences start with a clear purpose and an understanding of the audience. We bring together concept, drinks, venues, people and production to make your brand tangible. The experience should feel natural to the brand and relevant to the people in the room.

What we can help with

  • Product launches and bartender gatherings
  • Trade activations and tasting experiences
  • Event concept, coordination and production
  • Drinks concepts, catering and brand environments

For drinks brands, distributors and industry partners planning a launch, a community programme, a trade presence or a memorable hospitality experience.

Talk about your project

Elixir d'Anvers

To mark the culmination of 18 months of collaborative development, we curated the launch of Elixir D'Anvers Espresso with a spectacular party in Antwerp attended by around 400 guests. Attendees savored cocktails crafted with the new Espresso liqueur, met the faces behind the brand, and enjoyed exquisite food, all while immersing themselves in the heritage, craftsmanship, and innovation of Elixir D'Anvers, experiencing the rich, aromatic notes of their newest creation.

Explore the project

A little more detail.

Can you manage a full activation?

We can support concept development, planning, drinks, coordination and delivery. We define responsibilities and any specialist production partners at the start of each project.

Do you work on both small and larger experiences?

Yes. Our published work ranges from intimate industry gatherings to product launches and broader brand programmes. The format follows the brief.

What’s your
next move?

Tell us what you have in mind.
We’d love to hear it.

Let’s talk about your project