Behind the bar.
Closer to your market.

Build meaningful relationships with bartenders and venues through on-trade advocacy, field marketing and brand ambassador programmes in Belgium and the Netherlands.

Thomas Timmermans presenting drinks at a bar

Turn brand knowledge into everyday relevance.

A listing is a beginning. We help drinks brands earn attention through relevant conversations, practical product knowledge and consistent follow-up. From venue visits to ambassador programmes, we connect the brand story to the realities of service.

What we can help with

  • Targeted venue visits and account follow-up
  • Brand ambassador and bartender programmes
  • Menu opportunities and signature serves
  • Product tastings, education and field reporting

For brands and distributors looking for a consistent presence in the on-trade, deeper bartender relationships and better visibility in their priority markets.

Talk about your project

A little more detail.

Can we work together on an ongoing basis?

Yes. Advocacy and field marketing can be structured as an ongoing partnership, with an agreed scope, market focus and reporting rhythm.

Who is the programme designed for?

We develop the approach around your brand, target venues, distribution and commercial priorities. The programme can combine visits, education, events and community activities.

What’s your
next move?

Tell us what you have in mind.
We’d love to hear it.

Let’s talk about your project